Guy Smell= Heaven

Those Old Spice ads kill me. Years ago, while working on one brand who was a competitor of Old Spice, I was trained to not like the ads and ignore them, yet figure out and understand how they got to the essence of guys so perfectly.

NOW that I'm not on that brand anymore, I can yell from the rooftops how awesome the spots are.

Case in point:

http://www.youtube.com/watch?v=j7e_igiPIUI&feature=player_embedded

The great part about these ads is that they do exactly what everyone's taught in marketing 101: market to women if you're trying to sell a man's product. Women do the household shopping for commodities. And... these Old Spice ads are aimed towards these exact women.

The man on a horse (or in this ad, in a boat) is simply reminding women that they probably want their men to smell like men... rather than women. DUH!

I'm sure I can speak for many girls out there when I say: how a guy smells instantly makes or breaks what could or would never happen.

So, all you men out there (specifically, the single ones in NYC,) take note from this guy in the boat. Your chick (or potential, if, again, you're single) will so much more appreciate you if you smell like a man, rather than rose-petal, lavender mint.

xoxo